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Text messaging is one of the most popular communication methods in the world. The cost of a cell phone and SMS plan compared to that of a computer and a broadband connection has made texting extremely popular in developing countries, and ?unlimited messaging? plans have made it the communication medium of choice for teens everywhere (beating face-to-face conversation and e-mail in popularity).
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Before the rise of Twitter, texting was the original short-form messaging art, with participants in every age demographic. Even as smartphones (with e-mail and web capabilities) become more popular, Text Messaging remains the baseline of mobile digital communication, and permeates nearly every social group.
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In short, here are the Top 5 reasons why Businesses Shouldn?t Ignore a Text Messaging Strategy using Long Code.
- Consolidates Communications
- Localizes Experience
- Improves Customer Experience
- Customer Centric
- Interactive
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Source: http://javamarketingconsultants.com/?p=83
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